Beyond
the Build
From groundbreaking to closing—and every opportunity beyond.
In Progress
CompleteYour vision deserves more than a for-sale sign.
Every development begins with a vision. Behind every completed home are months of planning, financial investment, construction decisions, and countless moving parts.
The finished property deserves a marketing and sales strategy that reflects the work required to bring it to life. My approach goes beyond placing a property on the market—strategically positioning each home, creating meaningful buyer exposure, managing the sales process, and building recognition for the developer behind the project.
Because the goal isn't simply to sell one home. It's to help create momentum for the next one.
Meet Shamari Manley
Real estate representation meets strategic marketing.
I'm Shamari Manley, a Realtor with Luxelle Brokerage specializing in new construction, real estate development, and residential sales throughout Metro Atlanta and Metro Detroit. I work with homebuyers, sellers, builders, developers, and investors to bring properties to market and connect them with qualified buyers.
What makes my approach different is my commitment to both the sales strategy and the marketing behind every property. I'm also co-owner of Empire Home Media, a real estate media company I operate with my husband and business partner.
Exceptional homes deserve exceptional presentation—and developers deserve a partner who understands both the property and the brand behind it.
Pricing, positioning, buyer acquisition, negotiation, and transaction management.
Digital campaigns, traditional marketing, buyer outreach, and lead follow-up.
High-quality visual content and storytelling through Empire Home Media.
Two businesses. One strategic advantage.
Most real estate marketing requires coordination between multiple outside vendors. As your Realtor, I develop and manage the marketing and sales strategy—and through Empire Home Media, I have direct access to photography, cinematic video, drone media, and creative storytelling. Closer collaboration between the sales strategy and the media that promotes it.
- Property positioning and pricing strategy
- MLS listing and distribution
- Buyer and agent outreach
- Digital and traditional advertising
- Open houses and broker events
- Lead generation and follow-up
- Offer negotiations
- Transaction coordination
- Developer communication and reporting
- Professional property photography
- Cinematic real estate video
- Drone photography and video, where permitted
- Construction progress content
- Developer interviews
- Social media video production
- Property feature campaigns
- Brand storytelling
- Marketing asset creation
One coordinated strategy. From first impression to final closing.
From groundbreaking
to closing.
A strategic approach designed around the entire development process.
Understand the project, buyer, market, pricing, and business objectives.
Introduce the project and generate interest during construction.
Create premium marketing assets and introduce the home to market.
Execute digital advertising, traditional marketing, and agent outreach.
Manage inquiries, showings, qualified buyers, offers, and contracts.
Complete the transaction and use the finished project to support future growth.
The strategy begins before the listing.
Understanding the investment, the market, and the buyer.
Before launching a property, we establish a clear strategy designed around the developer's objectives and the property's competitive position.
- Initial development consultation
- Review project scope and construction timeline
- Understand the developer's sales objectives
- Identify distinctive architectural and design features
- Review floor plans, finishes, upgrades, and buyer appeal
- Analyze comparable closed sales
- Evaluate competing active and pending listings
- Research local new construction inventory
- Identify likely buyer segments
- Develop recommended pricing and positioning
- Monitor market conditions throughout
- Define key selling points
- Establish a launch timeline
- Identify photo and video assets
- Create an online and offline plan
- Review the proposed advertising budget
- Coordinate responsibilities and milestones
A clearly defined plan before significant marketing dollars are spent.
We don't wait until the home is finished.
Building anticipation while the property is being built.
A property can begin developing its audience before the final walkthrough. When appropriate, we introduce the project early, showcase construction progress, and create opportunities for prospective buyers to follow the development.
- Development announcement campaigns
- Coming-soon social content
- Construction milestone videos
- Developer interviews
- Design and floor-plan highlights
- Approved digital renderings
- Behind-the-scenes storytelling
- Early outreach to buyer agents
- Buyer-interest registration
- Email updates to prospects
- Construction progress materials
- Pre-launch consultations, when appropriate
Build the interest before you open the doors.
A launch designed to make an impression.
Premium presentation. Strategic positioning. Coordinated execution.
- Final property walkthrough
- Staging and presentation review
- Confirm details and available disclosures
- Professional photography scheduling
- Cinematic property video
- Drone media when appropriate
- Floor plans or virtual tours, when included
- Description and feature sheet
- Printed and digital brochure design
- Signage preparation and media review
- MLS preparation and activation
- Distribution across applicable platforms
- Social media property introduction
- Collaborative developer and Realtor content
- Property feature videos
- Email announcements
- Direct agent outreach
- Digital advertising launch, when approved
- Property landing page, when included
- Broker preview and open-house planning
A coordinated introduction designed to present the property professionally across multiple buyer touchpoints.
Beyond the MLS.
Creating visibility where today's buyers discover and research properties.
- Instagram Reels and property features
- TikTok home tours and education
- Facebook property campaigns
- YouTube video marketing
- Construction progress updates
- Developer + Realtor collaborative posts
- Short-form architectural features
- Behind-the-scenes and event promotion
- Paid Meta advertising, when approved
- Geographically targeted campaigns
- Buyer-interest targeting with compliant settings
- Retargeting where permitted
- Campaign performance monitoring
- Adjustments based on inquiries and engagement
- MLS distribution
- Syndicated real estate platforms
- Property landing pages, when included
- Digital brochures
- Virtual tours and floor plans
- Email marketing and QR lead capture
- Luxury platforms, when eligible and approved
- Inquiry forms
- Showing requests
- Buyer-interest registration
- CRM follow-up
- Agent and buyer email outreach
- Lead qualification
- Appointment scheduling
The objective isn't simply more views. It's more opportunities to connect with qualified buyers.
Real estate isn't sold online alone.
Strategic exposure beyond the screen.
- Professionally designed brochures
- Just-listed mailers
- Neighborhood postcards
- Targeted geographic mail
- Property feature flyers
- Event print materials
- Developer-branded collateral
- Direct communication with buyer agents
- Broker preview events
- Invitations to luxury and new construction agents
- Agent-to-agent networking
- Feature packages for cooperating agents
- Follow-up on matching buyers
- Public open houses
- Private buyer showings
- Broker-exclusive previews
- Realtor content opportunities
- Launch events, when appropriate
- Invitation-only showcases, when budgeted
- Professional property signage
- QR-code signage to property info
- Printed property information
- Branded event materials
- Directional signage, when permitted
Digital marketing creates reach. Traditional marketing creates additional opportunities for direct connection.
Your projects deserve to be seen.
Professional media designed to market the property and elevate the developer behind it.
per month
Created specifically for the development company's own marketing and brand building during an active, qualifying partnership.
- Developer introduction
- Current project updates
- Construction milestones
- Custom home building services
- Design and craftsmanship
- Company vision and storytelling
- Developer educational content
- Upcoming announcements
Created and distributed with Shamari—promoting the developer while identifying Shamari as sales partner.
- Property walkthrough reels
- Construction progress features
- Developer interviews
- Architectural highlights
- Coming-soon and launch content
- Completed-home showcases
As appropriate to the project and agreed marketing plan.
- Property photography
- Cinematic property videos
- Drone imagery
- Floor plans
- Virtual tours
- Promotional visual assets
We don't just showcase the home. We showcase the people and vision behind it.
Your next client may be watching your current project.
Turning individual developments into long-term brand recognition.
For developers expanding into custom home building, each project is an opportunity to demonstrate quality, craftsmanship, design philosophy, and credibility. Our approach is designed to make the developer's name as memorable as the property itself.
- Founder introduction videos
- Developer interviews
- Personal and company storytelling
- Construction expertise features
- Mission and vision content
- Groundbreaking announcements
- Milestone features
- Design inspiration
- Craftsmanship spotlights
- Before-and-after content
- Completed showcases
- Showcase customization
- Explain the custom process
- Feature unique design decisions
- Completed work, with permission
- Content for custom-build clients
- Direct prospects to your inquiry channels
- Name and logo integration
- Consistent messaging
- Coordinated social campaigns
- Developer-branded print
- Consistent presentation across projects
Let's build something bigger.
You've already invested the vision, time, resources, and work required to bring your developments to life. My goal is to bring that same intention to the way they're positioned, marketed, and sold—attracting the right buyers, showcasing the quality of your work, and building recognition for the company behind every project.
Not just for your next listing. For the opportunities that follow.
Your Vision. My Strategy. Let's Build the Future.